Strong promotion is a key to success for any business. As a business owner, you need to get your name out there. Maybe there is a promotion you want to let your customers know about, and need to do it quickly and inexpensively. Or, you may have an event you need to promote right away. Well, there might not be a better tool than a vinyl banner to do the job. A new custom vinyl banner might be the most cost-efficient way to promote your name, your brand, and what you do. Sharp looking vinyl banners will not only help you easily market products and services to your customers but do so with style. A vinyl banner has the ability to draw people’s attention, especially vibrant full-color custom banners. In addition, vinyl banners are inexpensive to buy and are durable enough for long-term use. Here are a few great tips to help you get started with your custom banner today:

Planning Out Your Vinyl Banner

If you were to speak to a design consultant, they would ask several questions about you and your business to understand how you would want to design a new custom banner. In addition, a designer might ask you questions like:

  • What will your vinyl banner be used for?
  • How long do you need to hang your banner up for?
  • Will the banner be primarily indoors or outdoors?
  • What kind of logos or graphics do you plan to use for your custom banner?

You can think through these questions yourself to come up with ideas and answers. Remember that a little bit of planning goes a long way.

The Size of the Banner Counts

Obviously, the efficiency of any advertisement is affected by the size of the promotional display. This is no different for a vinyl banner. When choosing the size of your custom banner, you should consider its visibility. In most cases, the bigger the banner, the higher chance it has to attract consumers. However, you should also take into account the location where you will want to mount your vinyl banner. You will also want to take into consideration its distance from the readers. A good viewing distance provides good readability. You will want to make your banner only as large as your promotional materials will fit. This way, you will minimize any waste of resources. Finally, the banner should be big enough to display the message and grab people’s attention; thus, you should balance the size of your vinyl banner with the size of the font, image, and background colors.

Choosing the Right Vinyl Banner Material

You can choose from a wide variety of thicknesses for any kind of vinyl banner. However, it is important to take note that the thicker the vinyl you use, the more it will weigh. Extra options, such as a weather resistant coating, can make it even heavier. The thickness of a vinyl banner usually determines the weight per square foot. You need to take this into account, and consider where you will hang the banner. Make sure you can secure it properly to keep it from falling down, and that the location is secure enough to hold the weight of the custom banner.

Matte Versus Glossy

Most people don’t think of the difference between matte (not shiny) and glossy (shiny) banner materials. Matte and glossy banners each have different uses, and it is important to take note so you don’t order the wrong kind of banner. For example, matte banners are mostly used for outside display. In contrast, glossy vinyl banners are reserved for inside advertising, where the sun doesn’t glare off them as much. The chosen finish also has an effect on graphics or words that you would put on a banner. Brightly colored, sharp images do well on a matte vinyl banner. In contrast, some small objects and lower resolution graphics will look better on the glossy surface The choice of a matte or a vinyl banner depends on the intended use of the banner. In the end, it is up to you to determine if the high gloss shine of a glossy banner will help or hinder your design.

Hang Your Vinyl Banner With Care

You should also consider your finishing and hanging options for a new vinyl banner. These are items such as pole pockets and sewn-in ropes. These little extras are a big help and make it easier to properly mount or hang your banner properly. Vinyl banners with reinforced grommets around the edges also offer an quick and easy way to hang up a banner. You can easily have multiple banners printed at once to use them at multiple locations.

A Vinyl Banner Will Attract New Customers to Your Business

A vinyl banner is a great way to promote a business. As you can see, there are many factors to consider to create a successful custom banner for your business. An attractive design, the right size, a good focal point, a good hanging location, and a quality vinyl banner from a reputable company like will go far to strongly influence and attract customers to your business.