What are the best outdoor banners?
(about a 7-minute read)
Outdoor banners are different from indoor banners because the needs are different. Outside there is sun, and wind and this exposure to the elements presents some unique challenges to banner making.
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76% of people visit a location based on its advertising signage. 60% of people wont visit a location if the entrance does not have a quality display. This represents an incredible opportunity to invest in outdoor banners.
We’ll help you choose the best outdoor banner options so that you start your campaign on the right foot. Dealing with the weather changes can be tricky. (hint: you definitely want a banner with double woven grommet holes)
What makes a high quality outdoor banner?
To ensure the quality of your outdoor displays, there are several atmospheric criteria to take into account. Vinyl banners are the most popular. Their construction gives them great versatility for outdoor signage.
Vinyl is a water and UV resistant material. This helps display your banner flags outdoors for long periods of time. That way you don’t have to worry about tears or discoloration.
If you plan to place your banners outdoors for very long periods of time, use a mesh banner. They help with harsh, windy and rainy weather conditions. These types of banners have a mesh structure that lets the wind pass through the display without tearing it. Outdoor vinyl banners and vinyl signs are not weakened by rain.
This type of banner is not very effective when it is very cold. This can cause the vinyl material to become brittle or even fracture. Most outdoor vinyl banner setups use a mesh style material to allow wind to pass through without ripping the banner.
To withstand the cold, matte white vinyl, biodegradable vinyl and canvas banners are not the best option either. Biodegradable vinyl is particularly fragile in such conditions. Avoid placing them in such conditions. After several years of sun exposure, it will decompose. This is especially true if you choose a budget company that produces cheap marketing banners
Whatever your choice for outside banners, you may need an outdoor banner stand. Use these with a custom outdoor banner setup and when a pole banner or a flag banner or teardrop shaped feather flags. Use these at the beach with a ground spike when there is no other way to mount a frame. These types of outside banner mounts for real estate and restaurants who are trying to drum up business. They use a pole pocket to insert the banner into at the top of the banner.
Let’s take a closer look at how the chosen material affects the structure of the banner. Then we’ll look at the individual characteristics of each type of display. Don’t worry, all the banner types discussed offer great durability and versatility. These are details that will make your display, retractable banners or pole banners more effective. This will make your investment more profitable.
These descriptions will help you understand why they’re so flexible and long-lasting:
Internal grids are built in to the construction of the banners to reinforce the material and give it increased stability. This internal grid is a canvas constructed from a heavy fabric that’s in the center of the flags. For custom vinyl banners, a plastic-based polyester cord acts as the internal grid. This element is coated with a polyurethane-based layer which is the surface on which the patterns are printed.
Weft inserted knit
A knitted fabric inserted in a weft, like an internal grid, is a strong weave of fabric used as a base for banners. In the custom banner market, it is common to use a weft insertion knit and inner grid. They perform the same function of reinforcing the banner against tears and punctures near the wind flaps.
The weft is a cross-woven yarn that runs through the warp. It is usually placed lengthwise on a loom. In short, a weft provides extra strength to your custom banner. When using an internal grid, the knit fabric inserted in the weft is sandwiched between layers of polyester fabric. This forms the smooth, finished surface of the banner. We always make sure that the metal rings are hemmed so they don’t rip in strong wind.
When it comes to outdoor signage, vinyl banners are chosen for their durability. Depending on the use you wish to make of them, you can choose to print on 13 or 18 ounce vinyl. The heavier the material, the greater its durability.
The best solution for daily posting is a 13-ounce vinyl. Don’t be fooled by a light-looking material. This variation has an impressive lifespan and is very versatile. For heavy-duty displays such as on construction sites, 18-ounce vinyl is a special material. A higher number of ounces translates into greater durability and increased tensile strength. Most trade shows use a vinyl indoor banner.
Vinyl banners offer exceptional image quality and display flexibility regardless of weight. This material offers a semi-glossy appearance that is noticeable when light shines on the surface. To reduce visual glare, avoid placing banners in direct light. The stronger the glare, the less clear the design.
Since vinyl banners are quite heavy, we install metal grommets on the edges of your banner. This includes those in the four corners. This trick ensures that the flag will be taut when displayed. It gives you more anchoring points to display it in all circumstances.
Another great solution to install a vinyl banner so that it hangs from a pole or rope is the use of pole pockets. Using a banner stand is also very useful in some circumstances. But those do not perform as well as the previous ones in an outdoor environment.