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When it comes to branding your business or service, there is one thing you may be forgetting about that may make all the difference: your large banners. Your business cards, pamphlets, and stickers might not be enough to go around. But when you provide people with something that is physical and big enough to catch their attention and stop them in their tracks to check out what you offer, your brand will be the first to pop up in their minds when they are next in need of the services you offer or the goods that you sell.
Banners have been one of the simplest and most effective methods of marketing and advertising for businesses for many years. Despite the evolution of time and technology that has taken place in the advertising and business world, ads have retained their place as a top trade show display and marketing strategy. This is because these ads have never stopped being effective.
Business Banners started as a long strip of material–mostly cloth bearing a sign, slogan, or design–carried in a demonstration or procession or hung in a public place usually to represent the government, army, or any other organization with a name, symbol, or logo. However, due to technological development, more materials can now be utilized to give more quality, durability, pliability, and attractiveness to the banner.
ads are image-based rather than text-based–and are a popular form of online advertising. The purpose of banner advertising is to promote your brand and/or to get visitors from the host website to visit your business or service.
As expected with any marketing tool or strategy, these are made with different materials, in different ways, in different places, and for different purposes which results in the following types.
Vinyl banners are sometimes called Polyvinyl banners (PVC). Vinyl banners are made from a very versatile material that is highly durable and incredibly colorful which currently makes it the most popular banner type. All thanks to the weather-resistant and advanced quality of vinyl banners, they can be used both indoors and outdoors.
A typical vinyl banner weighs around 13 oz., which represents the weight of material per square foot. The weight can range from 8 oz. to 22 oz. per square foot. Polyvinyl banners are made with a variety of textures, so you can choose the gloss finish for outdoor usage to prevent getting dirty easily. The mesh finishes are best for indoor usage because it is more refined and looks less like plastic.
Custom fabric banners are regarded as a subcategory of vinyl banners. Fabric banners–as suggested by the name–are made from fabric-textile materials. Fabric banners possess the required quality of durability and color which make them durable outdoors.
Colors of fabric banners tend to be extremely durable because–during the printing process–the pressure and heat application make the fabric cells expand and absorb ink into the texture of the fabric. This produces a gaseous release that makes the ink an integral part of the fabric.
Hanging Banners, as illustrated by the name, are made with rods and cables to be erected without other support. They are vertical or horizontal banners hung above a specific crowd purposely so as to draw the attention of the crowd. They take up no floor space as they are hung above the eye line to draw attention to your messages and can even be used as directional signs as they can be seen from a good distance. Depending on the available materials, hanging banners can be hung on poles, ceilings, walls, or securely attached to posts.
Hanging Banners can be made with any material as long as the material allows its secure and successful hanging. Hanging Banners display efficiency is excellent because they never go unnoticed–even someone in haste catches a glance and takes a mental note of your brand.
Retractable banners are also known as Roll-up banners or pull-up banners. They can be described as flag banners as well. A retractable banner is a two-sided head-turning double-sided banner. The retractable banner is an excellent choice to consider when choosing a banner for an event or retail signage. It has the added advantage of being easily retracted and transported to be set up again at a different location. This type of banner is durable and budget-friendly because it can serve the same purpose at different locations. That is, you don’t have to make another banner while relocating or while representing your brand in a temporary event. However, it has one flaw: retractable banners can not be more than 5 feet wide. Different types can be classified and differentiated by the materials, usage, shapes, and sizes, but the single goal for every type of banner is to advertise and/or represent your business, organization, or service. Other types include; Banners, Set up and Repeat Banners, Pull-up or Booth display Banners, Polyester or Poly Satin Banners, and Bow Banners.
The difference between “types of banners” and “types of banner stands” always confuses people, so we’ll explain each here. Types of banners illustrate purpose, content, concept, appearance, and material. Types of banner stands–on the other hand–highlight displays. The name of each type of banner stand describes the method and type of display in the banner stand. For example, the common types of banner stands are:
Lighted banner displays
Billboard style banner displays
Telescopic banner displays
Spring back banner displays
However, types of banners and types of banner stands can be used synonymously in some places depending on the situation.
Knowing the types of banners must have sharpened your knowledge about banners generally. So far, you’ve already familiarized yourself with the types of banners in terms of both functions and materials, you probably have an opinion about the type of banner that best represents your business or service. However, before you make your final decision, it is pertinent to know the factors to consider so as to create the banner that best represents and/or advertises your business or service.
You absolutely need a banner to represent and advertise your brand at the same time. For the promotional purpose, your choice of banner must possess these two qualities: “great” and “big”. Your banner has to:
Be large enough to catch people’s attention
It has to be great enough to draw people to your brand any time they are in need of what you offer.
Do you even know that the uniqueness of your banner can make people walk into your store and check out your goods or services without any prior plan of doing so? We are asked not to judge a book by its covers but we do that all the time. People subconsciously judge your brand based on your banner without even realizing it. Therefore, you should pay attention to creating a banner that will make your business registered as a phenomenal business on the minds of passersby.
For your banner to ooze professionalism, expertise, uniqueness, and class, we at Bigger Better Banner are going to share the elements you should pay attention to. We’ve been in business since 1952. We aren’t going to share only knowledge with you, we will also give you insights–based on our many years of experience–on the elements that will make your banner spectacular.
The display destination should be the first factor that you consider before any other design factor for your banner. The factors you should consider before placement include:
For an obvious reason, the color scheme should completely contrast the placement color to avoid a bland appearance.
Another concept of placement is the targeted crowd. You must ensure that you place it in a place where its viewers will perfectly fit the profile of your potential customers. For example; if you place a kitchen utensils company banner in front of a high school, the banner will earn lots of views every day. However, the viewers do not really count because high school students don’t usually need kitchen utensils.
Unlike many other advertising materials like flyers, pamphlets, or leaflets, the major aim of the banner is to attract readers from a distance. To create a clear and bold font, these are the factors you should consider:
Although there are many available bold fonts, the text on your banner must not be complicated in such a way that reading them will take extra time and effort; remember that readability is the key when selecting a font.
The size of the text on your banner is also a major consideration, it should not be bigger than every other thing on the banner and it should also not be the tiniest feature on the banner. It should be somewhere in-between to complement other designs and the banner as a whole–unless it is a text banner.
You won’t want your potential customers to squint their eyes so that they can read information about you. Therefore, you should go for the boldest and clearest font for your banner.
In addition, you should ensure that the background color of your banner is in contrast with the text color. For example; a yellow color text on a blue background will look bolder than a yellow color text on a white background.
For a banner, attractiveness is simply not enough. You need something captivating enough to hook anyone that ever comes across your banner. Imagine people falling in love with your brand before fully knowing your brand, all because of the great look of your banner.
After taking care of your font, typography, and color, you should pay more attention to the graphic images being used in designing your banner. Images can communicate more than the space they take, so using a high-quality graphic image to reinforce your message and communicate more emotions on your banner will have a vital effect in making your banner enticing to check out.
Some banners are made just to create awareness about a particular product or service, while some are designed for promo or bonus awareness. All in all, creating awareness about your brand is always part of the goals to be achieved by your banner. While designing your banner, make sure that you represent your brand as best as you can by including your name, logo, and symbol.
Don’t forget to include your contact information in your banner because anyone who checks out your banner with the decision of patronizing you will demand your contact info to reach you and begin patronizing your business.
Knowing the reason for making a banner will help you to determine the only necessary information to include in your banner so as not to cluster the whole design. By the time you include your symbol, logo, name, contact number and address, social media handles, and website, the banner will become cluttered and unattractive.
You should also remember to choose your banner color scheme in line with your existing brand. Colors speak volumes.
If you notice as much as some do, you will agree that everything looks great when kept simple. Too much text, designs, images, and colors on your banner will only appear overzealous and possibly be irritating to viewers. You have to keep your text short and meaningful because the people that are reading the banner do not have the time to pause and read anything long. That’s because most of these people are either walking, driving, or scrolling by your banner. The items on your banner should not be more than five (your brand name, logo, a text of a few words, graphic image, and the shortest form of your contact).
Rather than having a long text in your banner, you can communicate your message with other things besides words; colors communicate in a high volume and images perform two functions. Therefore, would you rather have a clustered and over-detailed banne or a simple, purpose serving, and amazing one?
The truth is that if everyone who takes a glance or catches a glimpse of your banner keeps moving without waiting to read what the banner says, the banner is as good as absent. After putting your banner in a public place where it will never go unnoticed, you have done your part and left the rest to the quality of the banner to attract people. Your banner must be so great that a person who was impulsively compelled to just take a glance will eventually stop to read the banner as a whole. That is when your banner can really promote your brand.
Reading through the things that make a great big banner in full might have overwhelmed you at some point. You may now have some questions like; “How can I blend all these factors together to have the desired great result?” “Where can I get the expert designer to take care of my banner design without charging beyond my budget?” “How can I even achieve my great and big banner dream whilst still keeping it simple?”. Well, all you need is an expert who blends expertise and professionalism in a simple way to achieve greatness. And that exactly is where Bigger Better Banner comes in. We offer the right value for your money. We take your business to the next level by creating the best banner for your business. Reach us (here). Let’s create both impact and income together!