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A parade is an excellent way of reaching and connecting with people. It’s also a lot of fun. Regardless of the cause you want to publicize, you can always hold a parade and create awareness. A parade is great for creating awareness, whether for advocacy, celebrations, politics, sport, sensitization, or advertisement.
The banner is to the parade as bread is to tea. Think about it. Have you ever seen a parade without a banner? Parades almost always feature banners advertising various things.
Before we delve into how you can get a high quality parade banner for your event, let’s first look into the definitions and uses of parade banners. Mastering the definition and uses of parade banners will help you to make an informed decision.
Parade is a word with multiple meanings. It can mean a military assembly, or a procession of animals such as goslings, or a fashion/social/commercial show.
Parades are held for a wide range of reasons, often as celebrations of some sort. Among other reasons why parades are held are:
However, a parade in this situation is best described as a public procession of people, formally or semi-formally organized along a street in a designated costume or pattern and often accompanied by mobile bands, floats, or sometimes large balloons. A parade goes beyond the collection of floats, balloons, and bands; it is also a powerful marketing strategy for your business or cause.
When it comes to running a business, you can take advantage of this often under-used marketing strategy and parade your business to success. It’s not as bizarre as it seems, either at the launch of your business, or the second, third, tenth, or fifteenth anniversary of your business you can hire a band, and invite families, friends, and members of your community to celebrate your business.
You can have fun, gather loved ones, and increase the customer base of your business—an absolute win-win.
A banner can be a flag or other piece of cloth carrying a symbol, logo, motto, or other messages. A banner could also be a bar-shaped piece of non-cloth advertisement material displaying a name, slogan, or other marketing messages.
Banner design is a basic component of business branding. When marketing a business’ products and services, appealing to the visual sense of the target audience is an important factor. Banners are among the most effective and acceptable forms of graphic design used in marketing services.
Parades are an excellent avenue to promote your business or cause. A parade attracts onlookers and as a result, you need a high quality parade banner that will attract your viewers; capture their attention; and direct them to the information you are trying to pass across.
For instance, if you are on a parade at the National independent ceremony, you need to ensure that the banner you carry stands out and draws the attention of the spectators. You can achieve this by making sure that your parade banner is designed to stand out!
Fortunately, there are many companies that specialize in printing out parade banners. To give you an idea about what a good parade banner constitutes, you need to look for the following characteristics:
The text on a high quality parade banner is printed with colors that pop out and contrasts with the color of the material.
Your big objective is to make sure that your message gets across to its intended audience, so make sure that it is printed in such a way that the colors pop out. If it’s a loose vinyl banner, for instance, ensure that it is printed with 100% full-color HD printing. Pay close attention to the original design of the banner because it will affect the final look of the banner.
A good banner has ideal size and high resolution.
The minimum width of banners is usually 6 feet, while the length is typically slightly over 2.5 feet. However, the size may vary depending on the height or age of the carriers in a parade.
A quality parade banner has a solid, expensive-looking overall design and it opens fully.
Your parade banner should have a solid, expensive-looking design—without actually being expensive. Remember that your aim is to catch the attention of the people attending the parade show or passers-by. More so, a good banner must be wide open and you can accomplish this by inserting a pole across the head and the bottom line of the banner to avoid flapping when the wind blows.
A good parade banner must not be heavy.
Of course, creating a great high quality banner for a parade doesn’t mean that it has to be heavy. It must be lightweight so that it will not become a burden for its carriers during a parade.
Text for parade banners are usually smaller than other banners and therefore require a more focused message. If getting your name out there is the goal, displaying your organization’s name or logo is a safe choice. Printing a slogan also is applicable if it can be clearly read and brief.
However, the event you are parading for will define the look of your parade banner. During a parade, what tells people more about your organization or business is the banner you carry. Banners are one of the most effective ways of identifying your organization or business in the parade. Banners usually lead the way, and it introduces your business to onlookers, and it’s responsible for grabbing the crowd’s attention visually.
Banners perform the function of passing information to a targeted group during parade functions. And as such, banners play crucial roles in parades. Notably, the banners play the role of entertaining the attending crowds during the parade.
Various types of banners have distinct functions during respective parades. Union banners, sports banners, advertising banners, campaign banners, advocacy banners, and ceremonial banners are examples of banners that are frequently used in parades. The listed parade banners have diverse roles and uses.
Unionists resort to the use of banners to air their grievances. These types of banners are paraded by workers with the aim of advocating for favorable pay and refined working conditions. It is vital that union banners are painted in bright colors with the intention of conveying information. Union banners can be made from canvas or cotton and painted in bright colors.
Sports banners are often paraded and displayed in the stands of sports stadiums. It is typical that a team’s banner contains its name or nickname, team logo, team colors, and the motto of the team. Teams may use banners to honor important players, while praising past performers and champions. In most cases, fans display and parade sports banners at the beginning of sporting events.
Do you want your business to have a long-lasting impression on the minds of your target audience?
High quality parade banners are one of the essential local marketing tools through which you can gain valuable visibility in your vicinity. It’s among the most effective means of advertising businesses and it is affordable. You can parade your business to success using a high quality banner and get your business further integrated into your community.
Advertising banners are paraded by many business ventures across different communities. Commonly, a group of individuals is identified and given the banners with the aim of parading them. It is common for such people to move around from one point to another in a bid to reach more targeted customers.
Political campaign banners are usually paraded by supporters of politicians during election time. Campaign banners play significant roles in boosting the popularity of politicians belonging to specific political parties. It is observed that campaign banners are designed to show respective colors, logos, and slogans of particular political parties. There is no doubt that campaign banners are significant in gaining support for politicians. Political campaign banners are also used in political meetings that are held in conference halls and stadiums.
Numerous organizations resort to the use of banners in advocating for certain issues. There are many advocacy campaigns that have turned to the use of banners to reach out to the public. Some of these campaigns include rape, HIV/AIDS, cancer, abuse, breastfeeding, and violence, among others.
Partakers of advocacy campaigns prefer to use banners, during parades in order to get their message across. Those who take part in the advocacies often parade their banners in major streets across the States. However, all advocacy banners are associated with unique colors with respect to different advocacies.
Banners are an important part of some ceremonies like the burial of dignitaries in a state or nation, wedding ceremonies, religious center anniversaries, etc. Most of these events usually include parades around the community, state, or even the country. When you’re having such celebrations, a banner communicates more efficiently than other methods. For instance, in a burial parade banner, you can simply put: “The Exit of a Legend”.
Weddings are also regarded as important achievements for the participants. It is therefore important for couples to use banners to make the day even more memorable. In other instances, couples may use engagement banners to announce their unions. Usually, wedding banners are paraded at religious venues or other favorable places where particular weddings are organized to take place.
Vinyl is the best material to use when making wedding banners. Vinyl banners can either be used indoors or outdoors. You can apply customized colors to banners, after which a preferred text is written on them with the aim of passing the intended message. “Newly married” is one familiar phrase that best suits wedding banners.
Contrary to many other printed marketing materials, your parade banners must be legible and viewable from a distance. As a result, you need to adhere to certain elements of design. You must have these factors in mind:
Large Text and Readable Fonts
Simple and concise message
High quality graphics
Be color sensitive
Never forget your brand
Use quality materials
How can you combine a unique appearance with direct visibility for your banner? Using large text and being selective with the type of fonts you use will do the trick. Of course, it can be tempting to use some beautiful fonts, but it is a better idea to stick with the standards like Times New Roman as these are easily read from afar during parades.
The effect of high quality graphics on parade banners is vital, it grabs not only the attention of the onlookers but also strengthens the brief text on your banners. Therefore it says more about your business or purpose.
Select the color that suits the emotion you want to get from your viewers. Colors play an important role in arousing emotions, so choose a color that is associated with what you want people to feel.
Gray: a universal and a neutral and practical color. It serves as a magnifier to other colors when used as a background.
Black: tied to exclusivity, evil, horror, power, pride, sorrow, and formality. It’s traditional, and corporate and black text on a white background is the most readable color combination.
White: attributed to holiness, cleanliness, modernity, sterility, simplicity, honesty, integrity, chastity.
Brown: attributed to nature, wood, leather, and humility. Balances out stronger colors, and good for background colors and textures.
Red: attributed to danger, passion, anger, excitement, speed, and love. Its most powerful color and attractive to all audiences, also known to boost appetite. Use in moderation.
Orange: associated with vitality, satisfaction. Not as overwhelming as red and it is energetic, enticing, and friendly.
Yellow: associated with fun, sunshine, positiveness, strength. Touches of yellow can capture a viewer’s attention and it’s even more powerful than orange and red and should be used only sometimes. Too much of it could be irritating to a viewer’s eyes because it reflects the most light of any color.
Green: goes with health, freshness, prosperity, the atmosphere, nurturing.
Blue: associated with defense, trust, transparency, serenity, intelligence, elegance, refreshment, coldness, masculinity.
Purple: Associated with luxury, royalty, wisdom, charm, ambition, femininity, and creativity. It has a soothing effect on viewers.
Pink: associated with love, sweetness, femininity, and babies. The most feminine color.
Design your parade banner with simplicity and a regulated number of words. However, ensure that your purpose is visible such that a glance by your target audience can communicate the intended message as you parade around your intended customers. Try not to include unnecessary information that will confuse the whole banner. Successful parade banners that yield the best result are always brief.
The durability of parade banners is also essential and influenced by factors ranging from weather elements and human contact. The weather conditions likely to interfere with banners include the sun, wind, temperature, rain, and humidity. It is essential for you to select durable banners especially if it’s not meant to be used once.
The eventual appearance of your banner depends on the decisions you make today. Since you already have the picture of what your banner will look like with the knowledge of what makes a high quality parade banner, the last step to take is to order your parade banner.
Bigger Better Banner has been making agencies, businesses, and organizations’ dreams of a uniquely great banner a reality since 1952. We can design your parade banner with a trendy touch of excellence using our extensive experience.
Your banner represents your brand, so quality design of your parade banner is crucial. You can get quality, style, perfection, and uniqueness all in one package from us. Contact Bigger Better Banner today for a quote!