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When to Use Vertical Banners

Vertical banners are a very popular and strategic type of banner. Many advertising campaigns consider vertical banners as blank canvas, a key tool for:

  • Stimulating a sale
  • Promoting an inauguration
  • Decorating a store front
  • Orienting tourists

In vertical format, custom banners are both versatile and captivating. They’re a wonderful way to display business banners or banner ads. To attract the public’s attention, you also need a powerful message. A vertical banner used for retail marketing purposes. They need a clever and responsive print layout designed to make the receiver react.

Here are a few ideas on how to use your vertical banners to their full potential. Vertical Banners are perfect for X Stand Banners.

Vertical banners at The Getty, advertising their beyond beauty exhibit - Buy your own affordable vertical banners

When do you Use Vertical Banners?

Who hasn’t seen dozens of advertising vinyl backdrops of all shapes, colors, and sizes? During these crazy times (yes, even during the pandemic era), we have so many options in front of us. Let’s talk about this famous and very common advertising banner: The vertical banner!

Banners printed in vertical orientation are ideal as banner advertisements. They work well for all places with limited horizontal space such as:

  • Floor to ceiling windows
  • Doors
  • Hallway walls
  • Walkways
  • Street posts
  • Bus stops

In all these places vertical banners offer a unique solution. They use the available space in an optimized way. The message must be compact. They use height here as an asset. Such compositions are useful for bulleted lists. They’re also used for specifications and other types of information. They’re easier to read from top to bottom.

Vertical banners mounted to the wall in a layout that creates a combined painting.

Vertical Versus Horizontal

When you enter a mall, the first thing you notice is the large banners hanging from the ceiling, placed between stores, and even beside directories. Or you see the lengthy wide skyscraper posters along a store under construction. At this kind of special event, you’re immediately bombarded by exciting announcements. Promotions and information capture your attention and try to convert it into interest. The people displaying these banners must determine the orientation of the display. Should it be vertical or horizontal?

Both solutions have similar message delivery efficiency, but they have different advantages. These differences sometimes make one more suitable than the other. Let’s look at the differences between the two types of banners. Then we’ll define where to place each one for greater visibility.

Custom Banners

Vertically suspended banners are often considered less prevalent than horizontal banners. They represent an outstanding niche creative marketing opportunity. This type of modern banner is particularly suitable for filling narrow wall spaces. These would otherwise be unattractive or unused.

You can hang them on very high ceilings but banner stand lights may need to be used. This attracts more attention than horizontal banners. It also allows for a more comfortable readability. It’s possible to create a cascading effect with the text. Marketers see this as a major creative advantage. Their layout is often more suitable for elongated logos or branding images.

Companies looking for ways to spread their advertising posters, should consider these locations:

  • Between wall shelves
  • Behind the cash register
  • In storefronts
  • Street lamps
  • Along walls
  • On fences
  • Exterior thresholds
  • Vertical banners also make better candidates for a retractable banner stand
Large format vertical banner on the side of a business wall to advertise - Advertise with an affordable Vertical Banner

What's the difference between vertical and horizontal?

The two types of customizable banners offer different benefits. But they share the same goal; to capture attention. There are small variations that allow companies to customize their advertising campaign.

Depending on the size and location of the banners, some sample variations will be better.  In all cases, there are unlimited creative possibilities. And the results are impressive. Bigger Better Banner provides mesh, vinyl, and fabric banners. Each with high-quality grommets for easy hanging and long-term protection. Banners with grommets are particularly useful for long term situations, especially outdoors.

For a convincing visual presentation, use a combination of vertical and horizontal banners? This creative mix will attract attention. But will also bring interesting diversity to your advertising campaign.

Horizontal Banners

The places where you are most likely to see a horizontal banner are on supermarket aisles. They’re used to advertise food, stores and restaurant terraces. This format is the most used. The orientation of this surface is convenient for displaying impressive visual designs. The “Wow!” effect comes when the placing banners:

  • In large wall spaces
  • Spread over widely spaced aisles
  • Across the large entrances of different areas of a store

This layout can offer many creative options. It can handle large graphics, logos and text. And it can turn it into a blend of high quality visuals and a comprehensive set of words. It can also be versatile and long lasting.

Banners with pole pockets with images of students and a school's award - Show off Your Achievements with an affordable vertical banner with pole pockets

How do I decide what kind of vertical banner to use?

Depending on the location of your banner, the materials, shape and visuals will be more or less relevant. For outdoor vertical banners, use a weather-resistant material, such as mesh banners. Mesh banners are not essential indoors where other materials are more appropriate. Vinyl or canvas retractable banners are excellent for indoor use. For an outdoor banner at an outdoor event, use a mesh banner or fabric banner that will withstand the wind. An outdoor vinyl banner also makes a suitable banner material for outdoor signage.

Standing or Hanging Signs

Determine the mounting method for your custom banner the vertical or horizontal orientation. as well as the banner stands. Each one requires an adapted fixing technique, pole pockets and a metal grommet set to mount them.

If you use an X-frame or a retractable banner holder, you have more flexibility. This is in adjusting the position and location of your banner. This is a very convenient method to present your company’s message. Its because it is quick to assemble and easy to transport. This X banner is the perfect portable solution.

Single or Double Sided Materials

A simple banner display can be enough depending on the banner size and mounting style of your banner. When hanging the banner on a wall or placed against a solid support use a single-sided banner.

The situation is different if your poster is approached from both sides. In this case, a double-sided banner will guarantee your message will be visible from any angle. Double-sided banners are often used outdoors. This is the case, for example, with streetlight banners or sidewalk posters.


Visual Hierarchy

Imagine you are a graphic designer. Base the visual hierarchy of a banner design on a relevant and joint use of color. The highlight, and size that you’re going to provide customers is important. The goal is to create visual content that draws attention to the right areas or information. That way the designer can promote whatever they want.

The call to action is an intrinsic part of these banners. You’re looking to promote the image and increase the reputation of your brand. So the most powerful message must stand out.

Choose a Clear Font

Vertical banners are designed to communicate messages at first glance. They work from a distance and are most effective when printed in a simple and readable font. Prefer traditional fonts such as Arial, Verdana, or Helvetica that do not have serifs. They are easy to read because they are not connected by small horizontal lines. Those lines complete the strokes of each letter.

Beware of spaces. If the spacing between each character is too large, it may be hard for viewers to see one word from another.  Especially on a transparent fabric. If you’re using a roll-up banner, make sure to smooth it out for a bit. Perhaps let it lay out in the sun so that the wrinkles are “ironed out”. This will make the fonts seen better.

Pole Pocket banners with images from the Dosso Dossi - Show off your project with affordable vertical banners

Vector Images for the Win

Large format printing of vertical banners involves high-resolution pictures. Use vector images when creating your customizable banner flags. Unlike file formats such as bitmap, jpeg, and others, vector images are not composed of pixels. They’re made out of mathematical equations. No matter how large the scale of an ad size or vector image is, it will always end up looking very sharp. The high-resolution printing process of your vertical banners will always be perfect.

Define the Target Audience

The design of your poster should be based on the audience. It is important to identify where and how to reach this audience:

  • On the street
  • In targeted areas of public or private space
  • In a store or a business
  • In exhibition or performance venues
  • At at school or university

Here are some possible events to target for your poster campaign:

  • Exhibitions
  • Concerts
  • Sports events
  • Children’s entertainment
  • Trade shows and conferences
  • Art galleries
  • Office meeting and presentation
  • Birthdays

It’s necessary to know the tastes of your public. This helps adapt your communication strategies to their expectations. It serves well to define your marketing positioning and brand consistency beforehand:

  • Your target audience (age, location, B to B or B to C…)
  • Your offer (product or service, promotion, game, contest, personalized content…)
  • Your competition (in relation to your product or service or communication).

Choose the Appropriate Format for Your Vertical Banner

As for the format, you are spoilt for choice. The possible dimensions of your poster are infinite. But you’ll run into the limits of the place and the chosen display medium, as well as your budget. Take into account your poster context and your communication. This is to be in phase with the desired message. Adapt the format to the image you want to convey of your product, service, brand, or event.

Find the RIght Balance

For an online advertising campaign to be effective, it needs to juggle visibility and intrusiveness. While playing the novelty card at the same time. Vertical banner design ads that are too intrusive may disturb people. This can reflect negatively on your brand. It’s very important to have the right banner ad sizes.

Very long affordable vertical banners with pole pockets showing off a business' amenities

The weakest advertising campaigns are those with low targeting. They tend to have low creative quality and relevance. It’s important to be attentive to the quality of content. Align the form of your message with its environment and its target. Ready for a memorable content experience?

Get Professional Vertical Banner Advice

The vertical banner is one of the oldest communication media. But also one of the most used and most effective for advertising an event promotion or a party. This type of display has been able to adapt to each era. It has withstood all the technological evolutions with exceptional graphic creations. Don’t let Covid-19 stop this.

Start your banner advertising with excellent indoor banners. Or get a smart and portable vertical retractable banner. BBB will take any of your banner graphics and make them into something special. We offer a wide variety of banners. From simple feather flags to a brilliant double-sided banner. Pick up one of our remarkable hanging banner kits!

Take advantage of all the creative potential available to you. Design your own vertical flag banners. Follow the steps advised by Bigger Better Banner to help you in your poster campaign. If you want a professional-looking banner in a standard size or custom dimensions, contact us for a quote. Or use our amazing design tool to start with templates and customize your perfect pop-up banner. Best price and free shipping guaranteed.